SITEC LIVE STREAMING – EC Class 304: Content Marketing by SITEC Follow

LIVE STREAMING – 2020 SITEC E-Commerce Class 304: Content Marketing

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“Content marketing is different than traditional product marketing efforts like sales collateral and other product-specific info.”

MODULE: DIGITAL MARKETING

TOPIC: EC304 – CONTENT MARKETING

LANGUAGE: ENGLISH

**This is a virtual class that will be conducted through SITEC Facebook live

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Agenda:

14:00 Introduction to SITEC

14:05 Speaker 1 – Will be updated soon

14:50 Speaker 2 – Will be updated soon

* This class will be conducted in English.

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About the topic:

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it.

Of course the goal is to provide as much value from your content marketing to as much of your target audience as possible. At this point, despite this definition and explanation, you’re probably still wondering what exactly content marketing is.

We bring you experts from the world of e-commerce to share with you helpful tips and knowledge that you can use in your e-commerce business.

**This is a virtual class that will be conducted through SITEC Facebook live

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Who should attend?

Online sellers, e-commerce service providers, SME business, retailers, chain stores, entrepreneurs, university graduates and anyone interested in the e-commerce

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